Green Ribbon Campaign (For Mental Health Awareness and Orientation) 2011–12
Theme: Healing Minds, Restoring Lives
The Green Ribbon Campaign (2011–12) was launched to promote mental health awareness, emotional well-being, and social inclusion across communities. The campaign recognized that mental health is an essential part of overall health and that every individual — especially children and youth — deserves care, understanding, and support.
Through advocacy, outreach, and rehabilitation efforts, the campaign aimed to break the stigma surrounding mental illness, strengthen community-based mental health systems, and encourage recovery through compassion and collective responsibility.
Key Initiatives
A. Recovery & Rehabilitation of Children Suffering from Drug Abuse and Neglect
This initiative focused on protecting and transforming the lives of children who had been victims of drug abuse, neglect, and social abandonment.
De-addiction and counseling centers were established to provide professional psychological support and therapy for affected children.
Educational and vocational training programs were introduced to help them rebuild their confidence, skills, and sense of purpose.
Community volunteers, health professionals, and NGOs worked together to ensure reintegration of these children into safe, caring environments.
The goal was not only to treat addiction but also to restore dignity and hope, ensuring every child gets a second chance to lead a healthy and productive life.
B. Rehabilitation and Restoration of the Homeless & Youths Affected by Disaster and Emergency
Recognizing the deep psychological and social impact of disasters and emergencies, this initiative worked towards providing rehabilitation, shelter, and mental health care to the affected youth and homeless populations.
Temporary shelters and counseling camps were established in disaster-affected regions to offer emotional support and stability.
Rehabilitation programs helped individuals rebuild their lives through livelihood assistance, education, and psychosocial care.
Awareness drives and community workshops highlighted the importance of mental resilience and preparedness during emergencies.
These efforts reflected the campaign’s belief that mental well-being is a key component of recovery, and that healing minds is as important as rebuilding homes.
Conclusion
The Green Ribbon Campaign stood as a symbol of hope, empathy, and recovery — reminding society that mental health matters for everyone. By reaching out to vulnerable children, homeless individuals, and disaster-affected youth, the campaign promoted compassionate rehabilitation, inclusion, and long-term emotional resilience — paving the way toward a more understanding and mentally healthy nation.