Buy Back Environment (For Environmental Health Hazards and Protection & Restoration of the Degraded Ecosystem) 2012–13
Theme: Restore Nature, Reclaim Our Future
The Buy Back Environment Campaign (2012–13) was a nationwide initiative aimed at addressing the growing environmental health hazards and promoting the restoration of degraded ecosystems. The program emphasized the urgent need for collective action to “buy back” the lost balance of nature — by restoring polluted lands, rejuvenating ecosystems, and promoting sustainable lifestyles.
It focused on mobilizing communities, institutions, and youth to adopt environmentally responsible habits and to actively participate in protecting the Earth’s natural resources for future generations.
Objectives
To raise awareness about environmental pollution and its impact on human health and biodiversity.
To promote eco-restoration and sustainable resource management through community participation.
To inspire people to reduce, reuse, recycle, and restore damaged ecosystems through collective action.
Key Focus Areas & Activities
A. Addressing Environmental Health Hazards
The campaign worked to reduce and manage the adverse effects of pollution—air, water, and soil—on human and ecological health.
Awareness drives and eco-clinics were organized to educate people about the link between environmental degradation and public health issues.
Clean-up campaigns targeted polluted rivers, lakes, and urban spaces, promoting waste segregation and responsible disposal.
Schools and community groups were encouraged to adopt “Green Lifestyles”, reducing the use of plastics and promoting renewable energy.
Through these efforts, the campaign emphasized that a healthy environment means a healthy life.
B. Protection and Restoration of Degraded Ecosystems
Recognizing the urgent need to restore the planet’s natural balance, the initiative undertook ecosystem recovery and conservation programs.
Tree plantation drives, wetland restoration, and soil conservation projects were conducted in collaboration with local communities.
Awareness workshops educated citizens on biodiversity conservation and the importance of protecting native species.
Partnerships with environmental organizations and government bodies helped implement sustainable practices for long-term ecological recovery.
These actions encouraged citizens to “give back to nature” through participation, responsibility, and restoration.
Conclusion
The Buy Back Environment Campaign (2012–13) symbolized a call to action for environmental revival — urging every citizen to take responsibility for restoring the planet’s health. By addressing pollution, promoting ecological balance, and restoring degraded ecosystems, the campaign reinforced the belief that protecting nature is an investment in humanity’s future.
Together, the initiative inspired a national movement toward a greener, cleaner, and more sustainable Bharat.